Google Advertisement in the Newspaper - The Bing Effect

Today while I was reading a newspaper in the morning, an advertisement caught my attention. To my surprise, I found that the advertisement was from the search engine giant Google. I have seen this kind of newspaper advertisement from Google for the first time. The advertisement mentions to search the internet before travelling in order to find the best deals for airfares and hotels.

Well, Can you understand why Google started advertise this way? I am also wondering. It may be ‘The Bing Effect.’

Checkout the snapshot...!!!