Kingfisher Airlines forays into Twitter

This move marks first ever foray by an Indian Airline into social media.

Kingfisher Airlines, One of India's market leading airlines, becomes the first airline from India to foray into social media and setup a full fledged presence on Twitter. Kingfisher's presence on Twitter will make it easier for anyone to receive instant updates from the airlines.

Flykingfisher on Twitter is a service through which consumers can read important updates from Kingfisher Airlines.It will provide information about

• Urgent updates e.g. an development at an airport that may impact flight arrivals / departures

• Instant and simple messages about special promotions

• Latest news at Kingfisher Airlines

Commenting on the launch of Kingfisher's presence on Twitter, Mr. Vikram Malhotra, Vice President-Marketing, Kingfisher Airlines Limited said,

“Twitter has significant potential to reach massive number of people quickly and easily and with minimal effort on their part. With the launch of the FlyKingfisher on Twitter, we hope to start a dialogue and actively participate in conversations with our stakeholders in a setting where people are connected without intermediaries through their interests and relationships. For the new media evangelists at Kingfisher Airlines, this is just the first step forward in our social media engagement plan and as we continue to celebrate the shift of power to the consumer, we expect this service to evolve into an interactive marketing tool. At Kingfisher Airlines, everything centres around our guests and our philosophy has been to wow and delight our guests with a bundle of seemingly small things which bring on that smile and bring back the style into flying”.

Go Follow: http://twitter.com/flykingfisher.
It has a lovely reddish background with official logo of Kingfisher Airlines.
About Kingfisher Airlines:

• Kingfisher Airlines is India’s first and only 5-Star airline and the only one to offer a premium first class.
  
• Kingfisher Airlines is the first and only airline in India to offer in-flight entertainment on every seat with 16 Live TV channels.
• Kingfisher Airlines currently operates a fleet of 75 aircrafts with over 400 flights a day connecting 69 destinations.