Jet Airways Forays into Affiliate Marketing

For the first time in the Indian Aviation Industry, Jet Airways, One of India’s leading international airline, has launched an affiliate marketing program. This way, the airline has forayed into the digital marketing strategy. The exclusive affiliate marketing program of Jet Airways will be administered by Shoogloo Network.

Shoogloo is an ecommerce consulting group that provides online marketing services like Affiliate Marketing, Search Engine Optimization, PPC Management Service, E-Mail Marketing.

If you own a website or a blog, you can partner with Jet Airways and can generate earning through conversion by promoting online sales of the airline. As an affiliate partner, you have access to the Jet Airways booking engine and some promotional banners and content to promote the airline effectively. Thus you may allow visitors to book tickets online. The online sales, traffic and earnings are tracked via a unique id which will be provided to each affiliate partner. With Jet Airways’ affiliate program, you have an instant earning opportunity with 24x7 dedicated affiliate support.

Belson Coutinho, Jet Airways’ General Manager – eCommerce & Innovations said,

“This gives us a great opportunity to further increase our online presence and generate incremental sales through this channel. This initiative demonstrates our constant effort to embrace new digital marketing techniques. Being our first foray into the world of affiliate marketing, we were looking for a partner that could work closely with us with full transparency and offer us a high level of account management, commitment and expertise in this category. We saw these qualities in Shoogloo and were impressed by their approach towards hands-on account management.” Coutinho further added that “The concept of affiliate marketing is fairly new to the Indian Aviation industry. However, it has become a tried and tested practice in European and North American markets. Jet Airways, as one of the early adopters of this model in India, could be setting the stage for others to follow suit.”

Shoogloo’s Managing Director LD Sharma commented,

“We are delighted at the prospect of working with a blue-chip brand such as Jet Airways. This deal is one of biggest of its kind in the short history of affiliate marketing in India. We are growing rapidly and our client base continues to expand. Our goal is to become the #1 player in the affiliate/online marketing space and the Jet Airways program is the first step towards that goal.”

Richard Syme, Chief Executive of OMG commented,

“We are very pleased indeed with the progress made by Shoogloo Network. Jet Airways is a significant win and a brand that we would expect to perform well via affiliate marketing. OMG has been running successful affiliate programmes for some of the world’s biggest brands since 2002 and, travel is one of our fastest growing sectors, so this win is backed by really relevant expertise and market insight from the UK.”

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